Our Advisory Board

Perth Hospitality Academy has board members who are hospitality industry experts to provide invaluable industry links and connections.

Jurgen Baumhoff


A dedicated, driven professional with many years experience in the hospitality industry in city, resort and urban markets. Solid operational, finance, development and marketing expertise, excellent leadership skills with excellent working relationship with investors, financial institutions and ownership entities.

Passionate Hotelier with an unlimited attention for operational details, associates and customer service. Always there to support the Operations Team in the field.

* Proven ability to concurrently maximise quality and enhance revenue.
* Demonstrated ability to secure financial and operational performance, and turn around troubled properties and operations for investors/owners.
* Visionary leadership skills, the ability to inspire, motivate, supervise and train others to excel.
* Comprehensive technical expertise in hotel operations and industry innovations.
* Active and personal involvement in marketing, sales and communications.
* Experience in the development and opening of new hotel projects.
* Internal owner asset management function for owned and leased assets.

Worked and affiliated with several International Hotel Brands in the past, i.e. Kempinski, Hyatt, Holiday Inn, Crowne Plaza, InterContinental, Ritz Carlton, Sheraton, Marriott, Moevenpick, Four Seasons and The Address Hotels & Resorts, in Germany, Switzerland, France, Hong Kong, Singapore, Australia, Israel, Qatar,Egypt, Bahrain and Dubai.